Filling out forms is never anyone's idea of a good time, but GIA should change everyone's perception, using a delightfully conversational approach. Collaboration with Ekta Shah.
PROBLEM
The existing claims processing system had limitations which hindered experience.
Users were expected to know all their account information and re-enter it.
If they exited the flow or the session timed out, all their work would be lost.
We couldn’t touch the legacy system, so we decided to go around it completely.
CONCEPT
We created a new interface that stands between users and the antiquated system.
We’d store user data on our own servers, and allow them to save and come back.
Using a chat-style format, we could lure users into using the new, modern experience.
Designing specifically for a corner pop-up box constricted exploration.
Creating a stand-alone design and later revising would lead to more creative results.
Presenting an iOS app would enable stakeholders to quickly understand product.
