When it comes to on-the-go cuisine in the tri-state area, Wawa’s the place to go. But how do we keep the youth of today coming back, if not with slick UI and a quick & smooth app experience?
PROBLEM
Wawa has existing goodwill & strong brand loyalty in the region they operate, but…
People are accustomed to increasingly digital ordering & loyalty experiences.
Wawa must continuously improve their own app experience to exceed expectations.
WELCOME ANIMATIONS
Refresh the welcome screen in order to entice newcomers to create an account.
Showcase the multiple real-world benefits that can be gained by using the app.
Incorporate animations to showcase Wawa’s exciting brand.
REWARDS REFRESH
Collaborate on the transition to a points-based rewards system.
Engage a more modern audience by incorporating fun, expressive elements.
Create animated elements & an animated walkthrough of the new experience.
Initial load time has been increasing, & customers have been noticing.
Create several new loading animations to make the experience less stale.
These loading animations can be cycled randomly, to offer less predictability.
Refresh the profile/navigation section based on user research findings.
Bring important info & interactions to the highest level when possible.
Update the designs to bring them in line with the new Wawa Go design system.
